Companies supported by the Beautycare Brazil sectoral project hit USD 5.5 million in sales, with an expected USD 42 million for the coming twelve months.
Beautycare Brazil, Project for Internationalization of the Brazilian Industry of Cosmetics, Toiletry, and Perfumery, held by ABIHPEC (Brazilian Association of Cosmetics, Toiletry, and Perfumery Industry) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) participated in the Cosmoprof Worldwide Bologna 2023 show held between 16 and 20 March, in Bologna, Italy.
The initiative was attended by 52 Brazilian companies, a record number of participants at this show.
During the four days of the event, 2,133 business meetings were held, generating a total USD 5.5 million in international sales, with USD 42 million more expected for the coming 12 months.
In addition to the participation in the show, the agenda also included an event to present the activities and results of the Beautycare Brazil project to the Italian press, in addition to a meeting with the Ambassador of Brazil in Rome, Hélio Ramos.
“Yet another year we attended Cosmoprof Worldwide, now with a record number of participants from companies participating in our sectoral project. We are proud of the results obtained and of having been able to reinforce the prestige of the Brazilian product and of our companies at the international level,” Gueisa Silvério, International Business Manager of ABIHPEC, said.
